
Intersecting design’s interplay with product, business, and technology
- Honest advice to grow a business and advance a career
- Practical tips to help you amplify positive impact
- Genuine experience directly from a mentor
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In addition to being an amazing Product Designer, Alex has a rare ability to intersect the design’s interplay with product, business and technology. His blog provides universal advice helpful to grow a business, advance a career (applicable even if you are not a designer), and amplify positive impact and leadership.
Introducing Freelance Playbook
At the beginning of my freelancing career, I took any projects I could get – from simple logos to building fully-fledged websites. I worked 80 hours a week, mostly without weekends, to please my clients and deliver the best possible results.

Senior product designer interview questions (and how to answer them)
Finding the right people is extremely difficult. Not only is the market constrained, particularly for tech companies, but the unwritten rules for hiring are frequently incorrect.

How to know if you’re doing a great job as a product designer?
Three questions product designers can ask themselves to evaluate if they're doing a great job.

Alex's blog and advices helped me to get my first job in UX field, and now helping to switch my understanding of all design field too. I'm pretty sure i will get more insights from Alex that will turn everything upside down, and I really appreciate that.
The insight Alex provided into the design industry - detailed steps on how to enter the field, how to present my work in a portfolio, a list of resources - was extremely valuable and helped me broaden my knowledge of digital design.
Alex is such a great mentor! I like how he challenged me when it came to improving my designs. He's always there to help and very knowledgeable of the industry, which allowed me to get a lot of insider info on what I was getting myself into.
Pricing your design services
When you're stating you may believe that you must lower your prices to attract clients, but this is not the case. Lowering your prices and competing on the lowest bid hurt you, the client, and the economy.

Campfire #42: Architecting information
Many product designers see information architecture as a small part of the overall experience, but it goes much further and is massively undervalued.
Do this before asking the client for a budget
As a freelancer, I've learned the hard way that one of the most difficult aspects of working with a new client is discussing the project's budget.

Campfire #41: Why designers quit?
More money vs. Better management vs. Design maturity vs. Feeling valuable vs. Diversity

Talking to potential clients: 7 simple strategies to crush sales calls
Sales calls might seem as a terrifying mountain that you have to conquer. But once you let go of the idea of the client being in charge and seeing them as someone to impress, sales became simply a conversation.

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This will help me keep it a sustainable business and consistently write good content.