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Alex Dovhyi

Product designer giving unsolicited advice on design, freelancing, career and personal growth.

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How to craft the offer

Your offer is what you pitch to companies. Going to a prospective lead and saying, “I’ll design a landing page for you,” will not get you much business. You need to tell them what you’re going to do and why it will get results.

How to craft the offer
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Conducting a user research

We don’t have time to learn about our actual users and maximize the chances of success. We're assuming that we know what they want and then wonder why the product fails at a later stage.

Conducting a user research
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Hate sales conversations? This framework might work for you

Selling your services as a product designer is a skill that most creatives don’t want to develop and usually see as a cringe-worthy task.

Hate sales conversations? This framework might work for you
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No followers? No problems.

You don’t need a lot of followers to land your first client. Check out this step-by-step guide that helped me get clients without followers and grow my business to 6 figures.

No followers? No problems.
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How to leverage your existing experience to switch career to product design

Although switching careers is never easy, recognizing the areas where you have a head start can boost your confidence and how you present yourself when applying for your first design job.

How to leverage your existing experience to switch career to product design
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Designing a successful digital product

Design principles back all great digital products. You can think of them as core values everyone understands and promotes. They guide the design process, teams, and end-product vision. These principles are more or less universal and are used to build world-class products at companies like Spotify, Airbnb, and Figma. Five

Designing a successful digital product
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How to become a freelance product designer without experience?

The current state of economics forces people to find jobs that can bring value to businesses. We've all heard companies reducing their teams in response to challenging market conditions.

How to become a freelance product designer without experience?
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How to run a successful design review?

As product designers, we must constantly examine our work. Design reviews and feedback are both beneficial and necessary for a successful product at every level of the design process.

How to run a successful design review?
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How to build an MVP – a step-by-step guide

Building an MVP is an effective way of evaluating your project assumptions, enabling you to test the fundamental aspects of the product early and, by taking the corresponding feedback into account, develop a final product with a much higher chance of market success.

How to build an MVP – a step-by-step guide
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Non-design degrees that can benefit you as a designer

Some of the most talented designers I've worked with have no formal design education. If you insist on getting a degree, keep in mind that the school, professors, and alumni network are often more valuable than the degree itself.

Non-design degrees that can benefit you as a designer