During my mentorship sessions, I always ask freelance designers what their target audience is. It helps to build an understanding of how they can build and market their solo business.
But in 90% of the situations designer's answers are similar to this:
Anyone who needs design services, I guess.
See, as a freelancer, it's your job to define your target audience rather than allowing it to define yourself. Then, once you've identified your target audience, you go after them, track them down, and persuade them that you're the ideal designer for them to work with.
Here's how to do it
Today, I'd like to share with you the simplest way to define and grow your target audience.
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