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Core principles of freelancing

Why should clients work with you? Thousands of freelancers can do the work you do. Often, many of them can do the job better than you. Yet, the clients you work with are choosing you for their projects. Why?

Alex Dovhyi
Alex Dovhyi
7 min read
Core principles of freelancing

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Create MVP (Minimum Viable Portfolio)

Every designer must have both types of portfolios: short-form to get attention and long-form to showcase details.

Create MVP (Minimum Viable Portfolio)
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Establish the client-finding process

Finding clients as a freelancer can be tricky, but a structured process can make it easier and more efficient.

Establish the client-finding process
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How to craft the offer?

Your offer is what you pitch to companies. Going to a prospective lead and saying, “I’ll design a landing page for you,” will not get you much business. You need to tell them what you’re going to do and why it will get results.

How to craft the offer?