Also in this series
At the beginning of my freelancing career, I took any projects I could get – from simple logos to building fully-fledged websites. I worked 80 hours a week, mostly without weekends, to please my clients and deliver the best possible results.
There are three ways to make money. Get a job, become a freelancer, or start a business. I'm sure you're familiar with the first. What separates two and three are how you sell and deliver the product.
Why should clients work with you? Thousands of freelancers can do the work you do. Often, many of them can do the job better than you. Yet, the clients you work with are choosing you for their projects. Why?
Not everyone is going to need your services as a freelancer. It is the goal of your marketing and sales efforts to identify potential customers who have problems that you can resolve.
The possibilities for freelancing are limitless. Any valuable service to an individual or business can be turned into a part-time or full-time freelancing gig.
Finding a market, deeply understanding their problems, and tailoring your pitch to provide a solution is one of the keys to success in any business.