Steve Jobs was known for holding meetings while walking. Mark Zuckerberg, the founder of Facebook, has also been attending meetings on foot. When solving complex problems, Albert Einstein would take a walk to the beach.
A Stanford study from 2014 resulted in some incredibly impressive findings that might shed some light on why. The findings support that walking can lead to brilliant insights and extraordinary creativity. Here's what the research found.
Walking is far more effective than sitting in terms of generating creative ideas
Indoors, subjects were evaluated against a blank wall while sitting or walking on a treadmill. Alternatively, some walked outside, either in the fresh air or being pushed in a wheelchair down the same path.
The researchers discovered that walking improved creative output by 60% on average compared to sitting. They characterized creative work by measuring "divergent thinking," or the ability to generate a wide range of innovative ideas by experimenting with several alternative solutions.
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