I used to play with Photoshop and some HTML/CSS back in high school. And even made some cash for making a logo for a music band and an album cover. In 2015 I made a decision that changed the direction of my career.
At the beginning of my freelancing career, I took any projects I could get – from simple logos to building fully-fledged websites. I worked 80 hours a week, mostly without weekends, to please my clients and deliver the best possible results.
Something had to change, so I transitioned into UI/UX design. This allowed me to focus on a much narrower variety of projects. One-off jobs turned into monthly contracts. Simple logos and business cards turned into more complex apps and websites.
After making a decision to start working with international clients, in a couple of months, I was making a full-time income.
This journey taught me various lessons, and I’m giving all of them to you in this guide. I went in the wrong direction and had to change my approach repeatedly. I didn’t go from A to B in a strain line. Instead, I started and stopped multiple times.
Introducing Freelance Playbook
This is a series of posts where I'll highlight the most important lessons learned from my freelancing journey. There's a lot to cover, but we'll dig into the deepest roots of what it takes to build a successful freelancing career.
Here is what you will learn during this series of posts:
- The what, why, and how of freelancing
- Core principles of freelancing
- Freelancing requires a mindset shift
- How to choose and build a skill for freelancing
- How to find a market
- How to craft the offer
- How to establish the client-finding process
- How to create a portfolio
- How to present the work
- Job boards
- Cold outreach
- Social media
- Talking to potential clients
- Calculating your rate
- Asking for budget
- Charging more
- Turning one-off clients into clients for life
- Finding dream clients