🔥 Campfire 8
The meta-creator ceiling, who the world belongs to, looking at the bigger picture, and how to find the right niche to work on
The Meta-Creator Ceiling
We want success more than we want to solve problems. I wanted to start creating content back in 2015 when I began working with international clients. But I never felt "good enough" to teach others what I knew.
In his article "The Meta-Creator Ceiling," Shawn Wang talks about how many creators start their journey: creating content about creating content. It always seemed that the most famous creators spoke about becoming creators.
It is not the critic who counts, not the man who points out how the strong man stumbles or the doer of deeds could have done them better. The credit belongs to the man in the arena, whose face is marred by dust and sweat and blood. — Theodore Roosevelt
The world belongs to those that don't quit when everyone else does
Jamie has thrown a bomb, as always. His tweet explains well why people don't get what they want. They quit too early. And those who push forward reap all the rewards.
The world belongs to those that don’t quit when everyone else does.
— Jamie Russo (@jamierusso) January 17, 2022
To see progress - look at the bigger picture
Janis has illustrated a common challenge people face: they don't see the progress in the short term. I can say that I'm one of those. Working each day and not seeing immediate results can be taught, but you should instead look at the bigger picture to see the progress. Look at where you were three years ago, and you'll see how far you already went.
Why not give it a try? pic.twitter.com/MkjVko5Rh2
— Janis Ozolins (@OzolinsJanis) December 19, 2021
How to find the right niche to work on?
First of all, let's clarify that there's no "right" niche. A niche is something you find at the intersection of your interests, capabilities, and what people need.
People overcomplicate the process and often think that finding a niche is hard.
To find your niche, think of a few questions:
What are you good at? What are your passions?
What would you do on weekends, after work? What would you do even if nobody would pay for it? What would you do if you had $10M in your bank account?
What problems can you solve that many people find unsolvable? What is evident to you but looks like rocket science to others? What do people ask you to help with most often?
In the intersection of it, there is your niche. To break it down further and narrow it to a particular market, you the five categories below.
Five categories to narrow down your niche
Price: Luxury, moderate, discount
Demographics: Gender, age, income level, education level
Level of quality: Premium, handmade, economical
Psychographics: Values, interests, attitudes
Vertical/Industry: Healthcare, finance, eCom
Let's see an example
Let’s say you're a graphics designer. Here’s what the breakdown will look like:
Price: Graphic designer for 7-figure businesses
Demographics: Graphic designer for college students
Level of quality: Graphic designer for premium cloth designers
Psychographics: Graphic designer for environmental protection companies
Vertical/Industry: Graphic designer for digital healthcare companies
This will allow you to narrow down to a particular market and offer your services to people who need them.