Design as a business tool

Design is one of the most underrated business tools. It can bring your product greatness and boost your sales, or it can make the best business strategy flop.

Design is one of the most underrated business tools. It can bring your product greatness and boost your sales, or it can make the best business strategy flop.

Today we gonna uncover why design is vital for driving sales and some top-notch design tips that will help you grow your business.

Put simply, the human brain has two parts: logical and emotional. To sell a product, your goal is to push the right buttons in the customer's emotional brain. This is where design can be used.

30,000 years ago, humans started creating their first visual stories. We started drawing before we could write. Since then, our mediums have changed, yet visuals remain the center of attention. But why?

The answer is simple – visuals own the fast line to the brain. 90% of the information processed by the brain is visual. And it takes 13 milliseconds for the brain to process an image.

This is why design can effortlessly access your customer's emotional brain.

Combined with a strong narrative, design solicits higher engagement with our emotionally-centered brain. But the impact of design goes beyond the design itself. It can't move these levers on its own. If we're talking about the business value of design, we need to include all areas of the business in these initiatives.