Finding your niche as a product designer

Designers need to find better ways to position themselves to stand out from their endless copies. Finding a specific niche is the best strategy for doing this.

There are already far too many of us. Hundreds of thousands of designers currently compete for a piece of the market cake.

It should come as no surprise that designers constantly need to develop and branch out into new fields to stay competitive, given the potential rewards of their work.

Designers need to find better ways to position themselves to stand out from their endless copies. Finding a specific niche is the best strategy for doing this (hint: you can have more than one).

I craft user-centered apps that people love to use.

You have probably seen descriptions like this on the profiles of other designers. But in the real world, clients don't give a damn about you or your work.

No one cares about what you can do. Everyone cares about what you can do for them. — Jack Butcher

There are a few ways to position yourself in the market that will make you stand out. However, most people get this wrong and believe they can only choose one specialty.

You can be less specific when sharing a general profile of yourself. But when it comes to how you present yourself to the client — this is where you can narrow your focus.