Number one mistake SaaS founders make when building a new product
The one that costs businesses tens of thousands of dollars in labor and wasted opportunities.
Running a SaaS product is difficult, but building one from scratch is even harder.
Over the last decade, I’ve worked with dozens of startups helping them design and build digital products and services.
I noticed several common mistakes, but one that stood out to me that costs businesses tens of thousands of dollars in labor and wasted opportunities is choosing not to invest in quality product design upfront.
Most startup founders are domain experts or have prior expertise in related businesses who saw the opportunity to tackle a specific market problem.
As a result, the founders start planning and developing the product based on their assumptions and vision of how the solution should work, without seeking feedback from the audience they are targeting.
There are two main reasons why they make this mistake
They may not be aware of the right product research and design process. Founders might assume that they know better since they are deeply familiar with the problem and have already envisioned a solution. Their premise is, “I know the market well, so I don’t need to do any more research.”
They are hurrying to get the MVP out the door, thinking that they can fix the smaller problems afterward. They are not considering how designing a product in a vacuum will increase development costs and delay time-to-market over 6 to 12 months.