We don’t have time to learn about our actual users and maximize the chances of success. We're assuming that we know what they want and then wonder why the product fails at a later stage.
Selling your services as a product designer is a skill that most creatives don’t want to develop and usually see as a cringe-worthy task.
Design principles back all great digital products. You can think of them as core values everyone understands and promotes. They guide the design process, teams, and end-product vision. These principles are more or less universal and are used to build world-class products at companies like Spotify, Airbnb, and Figma. Five