Do they even care? Evaluating the design maturity of a company
How many of you worked in companies where design is undervalued, people don't understand the role of design, and there's no representation of the design in leadership positions?
How to work with designers (a PMs guide)
Product designers spend a lot of time working closely with product managers. Both roles are highly critical parts of the product development process. Yet many PMs need help understanding designers and efficiently working with them.
How to use fundamental human needs to create a better design?
Fulfilling each step of the hierarchy of needs requires applying logic to create a product that meets the functional priorities of its purpose. Aside from that, it's also about investigating how a product may work for a user outside of its core purpose.
Conducting a user research
We don’t have time to learn about our actual users and maximize the chances of success. We're assuming that we know what they want and then wonder why the product fails at a later stage.
Hate sales conversations? This framework might work for you
Selling your services as a product designer is a skill that most creatives don’t want to develop and usually see as a cringe-worthy task.
Designing a successful digital product
Design principles back all great digital products. You can think of them as core values everyone understands and promotes. They guide the design process, teams, and end-product vision. These principles are more or less universal and are used to build world-class products at companies like Spotify, Airbnb, and Figma. Five