"We don't have a budget for that."
We've all heard this at least once in our careers. You can learn a lot about the business side of design from the articles and videos. However, when it comes to practice, pricing design is always a frustrating part of the process.
We all know that good design is expensive. But nobody talks about the cost of bad design.
First and foremost, let's understand what is good design and what is bad design.
Good design vs. Bad design
"If you think good design is expensive, you should look at the cost of bad design." — Dr. Ralf Speth
Pieces of feedback such as asking to "tie the design together" or "make the eye go around" (which is a really vague piece of advice) are commonly used to describe the usage of fundamental principles and elements of design to avoid information overload, tread carefully while using negative space/white space, and to follow color theory.
These are some of the superficial aspects of good design. However, when it comes to good design, it is all about how good is the understanding of what exactly the user needs. User needs and content are at the core of the good design.
Bad design, on the other side, can look and feel pretty and function on the edge of the existing technological possibilities. But it doesn't solve the user's need or solves the wrong one.
A product with good design makes users feel confident by providing all the necessary information they need to perform their actions. Good design costs a lot of money. But at the same time, it attracts your users to use your products and remain loyal to your business.
A product with a bad design stands in front of the users, not letting them complete the task or confusing them with secondary features. Bad design costs you more as you lose the trust of your user. You earn a bad reputation in the industry which can be very expensive to change.