Exploring design’s interplay with product, business, and technology.

I write about design, product, business, and technology helping you find and pursue your life’s work.

In addition to being an amazing Product Designer, Alex has a rare ability to intersect the design’s interplay with product, business and technology. His blog provides universal advice helpful to grow a business, advance a career (applicable even if you are not a designer), and amplify positive impact and leadership.

Olga Convey, Sr. Director, Product Management at Crux



Alex's blog and advices helped me to get my first job in UX field, and now helping to switch my understanding of all design field too. I'm pretty sure i will get more insights from Alex that will turn everything upside down, and i really appreciate that.

Edward Yuditskiy, UX/UI & Product Designer

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Senior Product Designer