Clarity vs. complexity: the invisible work of subtraction

We keep things complicated because we’re afraid to admit we don’t understand them.

Feb 3 • Alex Dovhyi

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January 2026

Defaults shape behavior more than motivation ever will

If a user has to choose the right thing every time, the system has already failed.

Jan 27 • Alex Dovhyi

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How to fix your product in 1 day

You haven’t seen what your product is capable of yet.

Jan 20 • Alex Dovhyi

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Skill gives you power. Taste decides how you use it.

Skill opens doors. Taste decides which ones you walk through.

Jan 16 • Alex Dovhyi

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The best systems feel slow to build and fast to use

Speed is what users experience. Slowness is what builders endure.

Jan 13 • Alex Dovhyi

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August 2025

Obsession as a career strategy

What feels like play now will become the leverage that sets you apart.

Aug 19, 2025 • Alex Dovhyi

April 2025

What clients don’t see

Clients will ask for prettier buttons — when the real problem is the broken flow.

Apr 24, 2025 • Alex Dovhyi

March 2025

The right people

The ones who have a kind of freedom I want.

Mar 11, 2025 • Alex Dovhyi

February 2025

Do hard things

Ever notice how we talk ourselves out of difficult things?

Feb 18, 2025 • Alex Dovhyi

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Pause. Let go. Create.

I was always afraid to do what I wanted, thinking that no one would need it.

Feb 11, 2025 • Alex Dovhyi

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Constraints

Think outside the box. Or don't.

Feb 4, 2025 • Alex Dovhyi

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January 2025

First design hire survival guide

What you’re likely to face as a first design hire at a startup. And how to thrive in it.

Jan 28, 2025 • Alex Dovhyi